Reinsurance company intranet
The client: A global reinsurance company
The challenge: Our brief was to change behaviour and drive adoption.
Our goal was to transform an under-used SharePoint intranet into an indispensible resource that people would find compelling, useful and appealing.
Methods: We talked to stakeholders, department heads and users about how the intranet could best support business goals and user needs. This research led us to prioritise five key areas:
- Knowledge management
- Collaboration
- Communication
- Personalisation
- Find People
The visual design workstream started with a stakeholder workshop where we worked together to establish the core values that we wanted to convey through the intranet design and user experience.
Above all, our clients wanted the intranet to convey a sense of fun but also wanted it to be very simple to use and to reflect the cutting-edge and dynamic nature of the company.
Results: We designed a site with very specific features aimed at drawing targeted users into the site. These were:
- A site structure organised around user tasks (rather than organisational structure), with one-click access to priority tools and information.
- A weekly CEO blog aimed at keeping everyone in touch with what was going on at the top
- Industry-relevant (user-defined) news feeds to the homepage to draw the underwriters in
- Project sites for collaboration within virtual teams
The intranet launched in November 2008, with a 26% increase in visits and an 84% increase in the number of pages viewed.
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