Brand development: Manufacturer
The client: Huntsman Chemicals
The challenge: Huntsman developed a revolutionary new range of titanium dioxide pigment products.
We were asked to develop a supporting brand that would shatter the traditional industry mould.
Methods: We ran brand workshops to identify the core brand values of Energy, Precision and Liberation.
We used these to explore naming options, a visual language and a final ‘brand board' that became the foundation for the development of all the brand assets.
We also developed a brand strategy for the Deltio range of products, giving each sub-brand its own personality while clearly belonging to the parent brand.
Results: The first Deltio product launched with great success in October 2007 and the family of products continues to grow.
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