As Creative Director, I conceived the brand identity and built a visual language that appealed to customers, investors and brand partners. I was responsible for the design and delivery of the customer experience and for supporting the growth and retention of Casabu’s membership base.
I led the design of the Web and Mobile user experiences, from initial wireframes to full visual design specification.
The design and content of daily marketing emails were critical to driving traffic and revenue. I worked at a strategic and tactical level with the Marketing Director on display advertising (online & print) and numerous member acquisition campaigns via lead-generation partners and social media.
I was also responsible for ongoing feature development and optimisation of Casabu’s user experience. The following are examples of UX specifications that I would provide in the handover to technical development.